Arrow’s managed storage services for NetApp Keystone gives partners a new way to turn flexible storage consumption into recurring services and long-term customer value.
The way organisations consume infrastructure is changing
Customers increasingly want the flexibility to scale storage as their needs evolve, align spending more closely with usage and reduce the burden of managing complex infrastructure. For partners and managed service providers (MSPs), that shift creates an opportunity to move beyond traditional infrastructure transactions and build longer-term, services-led customer relationships.
But delivering Storage-as-a-Service (STaaS) can bring its own challenges.
Building the operational capabilities needed to manage a consumption-based storage service can require significant investment, specialised expertise and ongoing lifecycle management. For partners looking to enter the market or expand their existing services, that complexity can make it harder to move quickly.
Arrow’s managed storage services for NetApp Keystone is designed to help close that gap.
Flexible consumption is only the beginning
NetApp Keystone provides a hybrid cloud STaaS model that enables customers to run block, file and object workloads across on-premises and public cloud environments through a single subscription and storage platform. Customers can scale capacity as requirements change while aligning storage costs more closely with actual usage.
Arrow’s managed storage services for NetApp Keystone builds on that foundation with lifecycle services, continuous optimisation and operational expertise.
The result is an offering designed to help partners deliver more than flexible storage capacity. Arrow’s managed storage services for NetApp Keystone provides ongoing support across the customer lifecycle, including proactive monitoring, performance and capacity optimisation, cyber resilience and data protection services, and regular advisory and service reviews.
For partners, that means the STaaS conversation can become a broader services conversation.
Turn operational insight into ongoing value
One of the central elements of Arrow’s managed storage services for NetApp Keystone is continuous optimisation powered by NetApp Data Infrastructure Insights (DII).
Advanced analytics help turn operational data into actionable recommendations, giving customers greater insight into performance, capacity utilisation and costs across their hybrid cloud environments. Rather than treating optimisation as a one-time exercise, partners can help customers continue adapting their storage environment as business requirements change.
That ongoing engagement matters.
As customers add workloads, adjust capacity or move data between on-premises and cloud environments, their storage requirements continue to evolve. Having lifecycle expertise behind the service can help partners maintain the conversation well beyond the initial deployment.
Now you can turn flexible consumption into continuous customer value.
Give customers greater freedom to adapt
The combined offering also gives partners a way to address a range of changing customer requirements.
Customers can choose performance tiers based on their workloads, deploy file, block and object capacity on demand and reallocate storage as requirements evolve. They can also move workloads to public cloud environments and use cloud resources for migration, workload bursting, backup, disaster recovery and cold-data storage.
That flexibility can help partners engage customers around more than storage capacity alone.
A STaaS conversation can lead naturally into wider discussions around hybrid cloud strategy, data protection, cyber resilience, AI and analytics as customers consider how their data infrastructure needs to support the next stage of their business.
Build a services business around storage
For partners and MSPs, perhaps the most important part of the proposition is what happens after the technology is deployed.
Arrow’s managed storage services for NetApp Keystone is designed to reduce the operational burden associated with delivering STaaS while partners retain ownership of the customer relationship and the opportunity to build recurring services.
That creates room to focus on the areas where partners can add differentiated value: understanding customer requirements, shaping the right solution and extending the relationship into additional services.
Instead of building every operational capability internally, partners can draw on Arrow’s lifecycle expertise while developing a STaaS proposition around the customers and markets they already know.
Make storage the start of a bigger conversation
Storage requirements rarely exist in isolation.
A customer looking to move from capital expenditure to a more flexible operating model may also be consolidating data centres, migrating workloads to the cloud or looking for greater visibility into performance and costs. Those are all customer situations identified in the campaign as potential starting points for a NetApp Keystone conversation.
Arrow’s managed storage services for NetApp Keystone gives partners a way to start with flexible storage consumption and build from there.
NetApp Keystone provides the consumption model. Arrow’s managed storage services for NetApp Keystone brings lifecycle services, continuous optimisation and operational expertise around it. Together, they can help partners deliver more complete customer outcomes while building recurring services and stronger long-term relationships.
Explore Arrow’s managed storage services for NetApp Keystone
