Products
Arrow´s IBM Partner Journey
Explore the content that matches your business needs today, whether you are building foundations, developing solutions or ready to grow your IBM business further.
Discover
Build the right foundations for smarter growth.
Start here if you want to strengthen your understanding, uncover new opportunities and equip your teams with the knowledge they need to move forward effectively.
In this stage, you will find foundational content designed to support early-stage discovery and practical learning, helping you connect IBM solutions to customer needs and business priorities. This includes discovery tools, product-focused content and sales assets that make it easier to identify where to play and how to start.
New IBM Bob resources:
IBM Bob Overview
Get a quick overview of IBM Bob and discover how its AI-powered capabilities can help simplify development, accelerate modernization and improve developer productivity.
IBM Bob Sales Foundation
Build your understanding of IBM Bob with foundational training covering its capabilities, value proposition and partner positioning.
IBM Bob Sales Foundation Level 2
Expand your knowledge with intermediate learning designed to help you confidently position IBM Bob in customer conversations.
IBM Bob Technical Level 3
Develop advanced product knowledge and strengthen your expertise through deeper technical training.
Bob Objection Handling Guide
Prepare for common customer questions with practical responses, messaging guidance and conversation starters.
Further resources:
Select Territory Overview
Discover opportunity, market trends and who are select territory customers
End-customer insights and pain points
Better understand common challenges and how IBM solutions can help address them.
Sales kit: IBM Observability
Equip your teams with concise messaging and practical conversation starters.
Product video: IBM webMethods Hybrid Integration
IBM webMethods Hybrid Integration showcases how businesses can seamlessly connect cloud and on-premises applications, enabling agile and scalable digital transformation.
Product video: AI Agents
Discover how AI transforms IT operations for smarter, reliable systems.
Product video: Identity fabric
Learn what the identity fabric is and how it can help you manage users, their identities and accounts across all the different systems and applications.
Develop
Turn opportunity into a solution you can take to market
When you are ready to move from understanding to action, Develop helps you shape real offers around real customer needs.
This stage is designed to help you develop use cases, structure conversations and bring together the technical and commercial elements needed to build a stronger IBM proposition. It gives channel partners the tools to validate opportunities, define solution approaches and build knowledge before going to market
New IBM Bob resources:
Getting Organized for Bob with Bob
See how IBM Bob helped plan and execute a complex digital workspace reorganization, GitHub migration and seven-program website rebuild—all in a single evening.
Cash Logistics Legacy Modernization
See how IBM Bob turned a live proof-of-concept into Arrow's first IBM Bob services engagement.
Live Incident Response via Instana MCP
Eight minutes from a full disk. See how IBM Bob caught a critical Instana alert, found the root cause and freed 35 GB without disrupting running workloads.
Client Case Studies and User Quotes
See how organisations are using IBM Bob to modernise software delivery, improve productivity and achieve measurable business outcomes.
IBM Bob Demo
Watch IBM Bob in action and discover how it supports enterprise software development across the software development lifecycle.
Bob Demo YouTube Library
Browse additional demonstrations and use cases to deepen your understanding of IBM Bob across different customer scenarios.
Further resources:
Business use case: Askari Bank
Learn how Askari Bank streamlines access management, enhances security and reduces help desk costs with IBM Verify
Business use case: Toyota
See how Toyota is using IBM Maximo Health and Predict to create a smarter, more digital factory.
Client Zero stories: Spendrups
Learn how Spendrups streamlines its brewing with IBM Maximo
Demo: Instana
Instana's fully automated real-time observability platform puts performance data in context to deliver rapid identification to help prevent and fix issues fast.
Demo: Agentic AI Incident Insights
Overview of Instana’s Intelligent Incident Investigation feature. Learn how Instana helps accelerate response and recovery using agentic AI.
Demo: IBM Verify Identity Protection
Gain full visibility into access activity for all identities—both human or machine—and all applications and deployment models.
Scale
Build momentum and grow with strategy
For channel partners ready to expand reach and accelerate demand, this stage focuses on the programmes, tools and benefits that help turn progress into sustained growth.
This section supports go-to-market execution and long-term development, helping you create stronger campaigns, access partner benefits and amplify your presence in the market. It is built for partners who want to sharpen execution, generate more opportunities and grow more strategically.
New IBM Bob resources:
IBM My Digital Marketing
Access ready-to-use marketing resources designed to help you build awareness and generate demand for IBM Bob.
IBM Bob + watsonx Orchestrate
Discover how IBM Bob and watsonx Orchestrate work together to turn AI concepts into enterprise-ready agents, workflows and automation experiences.
Further resources:
IBM GTM Playbook
Build your own campaigns with practical guidance for multichannel, nurture and organic social activity.
IBM partner benefits
Explore available co-marketing funds, incentives and growth-focused support.
Additional growth resources
Access tools and content designed to help you deepen engagement and expand your IBM business.
Why channel partners build with Arrow
Arrow combines IBM expertise with enablement, engineering support, AI lab capabilities and local EMEA presence to help channel partners move from planning to execution more effectively. From pre-sales design and education to post-sales support and commercial acceleration, Arrow helps simplify the journey and strengthen outcomes.
Not sure where to start?
Talk to Arrow about the best next step for your IBM business.
