Whether your customer base is focused on startups, SMBs, public sector organisations, or global enterprise, Arrow helps you unlock the full potential of AWS with expert guidance, funding support, cloud maturity and learning frameworks and cutting-edge innovation.
Small and Medium-sized Businesses (SMBs) are the backbone of the global economy, driving innovation and providing employment opportunities across various sectors. At Arrow, we understand the unique challenges and opportunities that SMBs face in today's competitive landscape. Our mission is to empower our partners with the tools, resources, and expertise they need to effectively serve this vital segment of the market.
Arrow offers a comprehensive suite of solutions tailored specifically for SMBs, including cloud services, cybersecurity, and IT infrastructure. By leveraging our extensive network of industry-leading vendors and our deep technical expertise, we enable our partners to deliver scalable, secure, and cost-effective solutions that meet the evolving needs of SMBs. Whether it's through our dedicated support teams, training programs, or strategic partnerships, Arrow is committed to helping our partners succeed in the SMB market.
The Well-Architected framework can be complex, and external expertise is often valuable. Our Well-Architected review leverages both human insight and automated workload analysis to deliver thorough and cost-effective recommendations.
While we follow a standard framework, our review process is tailored to your specific needs and consists of four key stages:
We begin with a pre-discovery phase, utilising automated tools to scan and map your workloads.
Next, we conduct a review session to discuss each Well-Architected pillar in detail based on the gathered data.
We then provide a remediation plan outlining identified high, medium, and low risk issues, along with recommended actions and support as needed.
Finally, after remediation, we perform a post-review to ensure all issues are addressed and present a comprehensive summary report.
AWS Optimisation and Licensing Assessment (OLA)
Before migrating, understand more about the environment. OLA is a funded assessment that analyses your customers' current workloads — whether on-premises or in another cloud identifying cost savings, licensing efficiencies, and right-sizing opportunities.
No cost to you or your customer
Ideal for Microsoft, VMware, Oracle, and other cloud workloads
Help define your migration business case
AWS Migration Acceleration Program (MAP)
Arrow are pleased to work closely with AWS to access funding to support migrations to AWS. The Migration Acceleration Program (MAP) — a structured, three-phase approach (Assess, Mobilise, Migrate & Modernise) helps move your customers to the cloud faster and more cost-effectively. Arrow has extensive expertise and can offer everything from guidance about how to access funding, right through to a fully managed migration delivered on your behalf for your customers.
Generous funding programs available to support migration costs*
Technical and business case creation and support
Access to AWS and Arrow migration experts
Ready to migrate?
The ArrowSphere SecOps dashboard offers a unified, powerful view of your cloud environment, with security at the core.
Key benefits include:
Security‑First Visibility
Operational & Cost Insights
Why SMBs Benefit
By simplifying complex AWS cost and usage data into clear, actionable insights, ArrowSphere enables SMBs to:
With ArrowSphere, AWS SMB customers gain the confidence that their security posture, financial health, and operational performance are continuously monitored and optimised.
Generative AI services from AWS—like Amazon Bedrock, SageMaker, and CodeWhisperer—let SMBs unlock new efficiency, automate routine tasks, and create personalised customer experiences without needing a large IT staff. With easy-to-use tools for text, speech, image, and code generation, SMBs can innovate faster, respond to customers more effectively, and make smarter decisions. Partner solutions and AI accelerators further extend these capabilities, helping SMBs stand out and grow in a competitive market.
Automate repetitive work to save time and costs
Enhance customer engagement with personalised content
Access enterprise-grade AI without complex setup
With AWS, generative AI is within reach for every SMB, fueling agility, creativity, and growth.
Revolutionise your cloud business with the power of GenAI
Which of my customers are performing best? Why? Which of my customers are on the biggest decline? How can they improve?
Get the answers you need to key questions about your cloud business with ArrowSphere Assistant, the AI technology built into ArrowSphere Cloud. Build custom, role-based agents — from marketing to sales to ops and more — to support specific functions of the business. ArrowSphere Assistant analyses your business and makes informed, tailored recommendations so you can take immediate action and make an impact faster.
Upskill your team with the Arrow AI accelerator program — a free learning resource designed to help partners build skills in AI, machine learning, and cloud-native development, with dedicated AWS content tailored for SMB needs.
On-demand training
Access flexible, self-paced training modules that fit around busy schedules, enabling teams to learn without disrupting day-to-day operations.
Hands-on labs
Gain practical experience through real-world labs using AWS generative AI services such as Amazon Bedrock, SageMaker, and CodeWhisperer to build confidence and accelerate innovation.
Certification pathways
Follow structured learning paths and earn industry-recognised certifications that validate AI and cloud expertise, helping you better support SMB customers and stay competitive.
Whether you’re starting your AI journey or expanding existing capabilities, the Arrow AI accelerator program supports continuous growth and innovation in the cloud.
Arrow supported a fast‑growing, multi‑platform digital business, on its AWS cloud transformation.
The project delivered secure, scalable, and automated cloud foundations, improving deployment speed, governance, and cost visibility to support long‑term growth and innovation.
An organisation supporting UK schools modernised its legacy infrastructure by moving to a secure, scalable AWS platform. Arrow led the strategy, governance, and AWS enablement, delivering improved performance, resilience, security, and cost control.
The result is a cloud foundation ready to handle peak demand and support long-term growth.
Deliver AWS Services—Without Building In‑House Teams
Through Arrow, services are delivered on behalf of our partners, enabling you to offer world‑class AWS solutions to customers without the need to build or scale in‑house cloud expertise.
From initial assessment and strategy, through deployment and optimisation, our consultants work side‑by‑side with your team to ensure a seamless, secure, and scalable cloud transition—fully aligned to your business goals.
* AWS funding programmes are subject to change. Arrow will advise on the most appropriate funding options based on your specific requirements.
