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IBM Infrastructure Information Hub

Welcome to Arrow's IBM Infrastructure Information Hub. Arrow's IBM partners can find the resources and tools to help them grow their IBM business.

Infrastructure Info Hub Shortcuts

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Solution Labs

Nothing can compare with the power of in-person demos, 'Show me' live environments, and hands-on experience.


Marketing Resources

Learn about all the free marketing resources, tools, and ready-to-go kits available to Arrow's IBM partners.

IBM PP Market

Enablement resources

Resources to help Arrow's IBM partners increase their IBM knowledge base, find the latest incentives, and more...


Tech Lifecycle Services

Get help planning, deploying, supporting, optimizing and refreshing hybrid cloud and enterprise IT data centers. 

Three solution labs available to partners - all free.


IBM Technology Zone

IBM Technology Zone is:

  • A single virtual destination accessible to the IBM Business Partner ecosystem.
  • A crowdsource site to Use, Create, Contribute, & Share demo content and live environments.
  • A place to find live environments accompanied with content to support showing the value of IBM Technology to business partner clients, all free of cost.
  • A place to get access to infrastructure/environments to customize for their own technical 'Show me' live environments for POTs, POCs, MVPs, and prototypes with a valid opportunity provided at reservation.
  • A place to search, favorite, bookmark, and share over 400 collections that have ready-to-use curated hands-on content that spans IBM’s Software and Hardware portfolios.

The IBM Innovation Studio

The IBM Innovation Studio is a network of studios around the world that focuses on progressing clients to their next step, faster. Available to Business Partners to accelerate sales cycle and better engage clients. 

1. Explore - Our complimentary workshops begin by exploring the art of the possible, assessment exercises, expert deep-dive sessions, and demos.

2. Co-create - Our experts and tools guide you step by step. Together, we create a solution.

3. Finish - We conclude with by developing a detailed roadmap with clear, actionable steps. 

The innovation studios offer a hybrid approach that leverages the scale of virtual with the power of in-person with labs located in Dallas, TX, Poughkeepsie, NY, Washington, DC,  and New York City.

Get started by submitting an engagement request: IBM Innovation-Studio | IBM


Arrow Solutions Labs featuring IBM Systems

Leverage Arrow’s world-class hybrid cloud-powered infrastructure designed to provide you with access to cutting-edge technologies. Our experts are here to help you design, demonstrate, prove, and accelerate your expertise and business with your customers by offering the best solutions in the industry! We offer end-to-end integrated solutions where you can bring in a client - touch it, feel it, break it - and get hands-on experience.  Our lab experience is available virtually or in-person.

Learn more about the lab.

Engage Arrow's IBM team today to get started!

Marketing Resources

IBM My Digital Marketing: Ready-to-use assets on one simple platform


An intuitive interface makes identifying the right campaign or marketing asset simple.


Customize email and social posts, or use templates to create your own content.


Launch campaigns in the platform with our powerful marketing automation engine.


Track performance, fine-tune campaigns, and empower your sales teams with opportunities.

Take advantage of Arrow's IBM Solutions Lab!
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My Digital Marketing Concierge service

72% of IBM's Business Partners who have talked with the concierge team, then executed campaigns in the platform with higher client engagement - spend less time on marketing and get better results with the IBM My Digital Marketing platform. Your concierge help you set-up your account, build your landing page, schedule emails and social media posts, create your online or in-person event, manage contact lists and leads...and much more. Book a time with your concierge today.

New Marketing Kits now available:



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Arrow Curated Marketing Content for IBM

Available at no cost to Arrow's IBM partners, Arrow's IBM Curated Content is helping partners generate more demand online. 

How it works: Arrow curates and organizes IBM marketing content into specific channels. Each week, you can have the content scheduled and sent automatically to your social accounts, website, blog, or email platform.  If you want more control over the content, a weekly email allows you to select the specific content you want to feature. Example content topics include:

Advancing Modern Enterprise Computing with IBM Power10
Advancing Modernization in IBM Cloud
Maximizing Hybrid Cloud Value on IBM Power with Red Hat
Workload Modernization on IBM Power in Hybrid Cloud

Maximizing Hybrid Cloud Value with Storage
Delivery Powerful Flash Storage the Way Customers Want
Meeting the Cyber Resilience Challenge with IBM Storage

Using Curated Content, channel partners report an average of 40% increase in sales, and 225% increase in sales leads.


Enablement resources and tools from Arrow and IBM

IBM's Partner Plus Enablement Hub

Access all the technology and resources from IBM.

Partner Plus benefits:

  • Competitive incentives: Our new incentives include real-time visibility into earnings and deal eligibility.

  • Insider programs: Get competitive pricing, deal protection and special bid access to gain knowledge and confidence.

  • Enhanced support: Use our global technical resources to differentiate and close deals faster.

Latest Arrow IBM Events and Webinars

Latest Arrow Quick Hits

IBM Expert Care & Storage Insights

IBM Technology Lifecycle Services (TLS) Ibm Expert Care

IBM Technology Lifecycle Services (TLS)

IBM Technology Lifecycle Services offers infrastructure support and services for IBM Infrastructure products and leading third-party systems, software, and enterprise networking. IBM can help you plan, deploy, support, and optimize hybrid cloud and enterprise IT data center infrastructure, enabling your organization to drive consistency and high availability in the data center.

Visit the IBM Technology Lifecycle Services Marketing Resource page.

Discover IBM with Arrow