What is it?
AWS provides scalable cloud infrastructure to build and run applications, while BMC (Control-M) adds a unified orchestration layer to manage workflows across systems. Together they deliver visibility, control and reliable execution across hybrid environments.
Why should you care?
AWS and BMC — Why it matters
| Area | What it means | Business value/outcome |
| End-to-end control | BMC provides orchestration across AWS and hybrid environments, ensuring systems and workflows work together | Reduced complexity, better visibility and stronger operational control |
| Reliable workflow execution | Orchestrates applications, services and data pipelines across environments | Consistent, predictable execution of critical business processes |
| Faster innovation with lower risk | AWS enables rapid cloud adoption and AI, while BMC ensures stability and coordination | Faster time-to-value without sacrificing reliability |
| Hybrid and AI-ready operations | Coordinates workflows and data across cloud and on-prem, supporting AI initiatives | Scalable, AI-ready foundation for modern enterprises |
| Outcome-focused operations | Moves organizations from managing infrastructure to orchestrating outcomes | More consistent, measurable business results at scale |
How does it work?
AWS's Designated Seller of Record (DSOR) enables Arrow to transact software through AWS Marketplace, allowing customers to apply their AWS committed spend toward AI transformation with BMC. The partner keeps ownership of the opportunity while Arrow handles the Marketplace transaction mechanics.
Solving complexity (BMC and AWS)
Simplifying procurement (Arrow and Marketplace)
Accelerating deals and outcomes (all three together)
Differentiation in the market
Unlock more value in 2026 with AWS incentives
BMC has introduced two targeted incentives to help partners accelerate growth and maximize value through the AWS Marketplace.
CPPO Acceleration incentive (Program window: April 1, 2026 - September 30, 2026)
- Up to $10,000 USD in BIF — Fully funded by BMC (no co-investment required) for demand generation and marketing activities
- 50% TCV Marketplace uplift — Additional deal value credit toward partner tier progression
- +10% New logo rebate uplift — Extra ACV incentive on new logo deals via CPPO
Limited to the first 30 partner transactions globally (max 1 per partner)
For more details, visit BMC CPPO Acceleration Program
Partner-sourced Migration incentive (Program window: April 1, 2026 - March 31, 2027)
- Earn up to 35% ACV rebate based on partner tier
- Up to $30K payout — Minimum deal size $20K ACV
- Must transact via AWS Marketplace
- No cap on number of migrations
For more details, visit Partner-sourced Migration incentives
Most competitors help you run parts of your environment. AWS and BMC help you orchestrate everything end-to-end, so it all works together.
More information
Get started in AWS Marketplace
For questions, please contact your supplier manager.
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