July 18, 2025
What is it?
BMC Control-M is a market-leading orchestration platform that simplifies and automates application and data workflows across hybrid environments — on-prem, cloud and multi-cloud. The Control-M Starter Pack is a flexible, entry-level offering that helps organizations quickly adopt Control-M as a SaaS solution, ideal for orchestration workflows across AWS, Azure, GCP and more.
Why should you care?
For partners
- Unlock new revenue streams with a high-demand, enterprise automation solution
- Accelerate customer on-boarding with a low-friction SaaS model
- Deliver value-added services around workflow design, DevOps and cloud migration
For customers
- Reduce operational complexity and manual errors
- Improve SLA performance and visibility across business-critical worklfows
- Enable DevOps and DataOps with Jobs-as-Code and API-driven automation
How does it work?
- Build and orchestrate: Design workflows using a visual interface or Jobs-as-a-Code
- Deploy and monitor: Automates across hybrid environments with real-time monitoring and alerting
- Optimize and scale: Use built-in analytics, global calendars and automated promotion to reduce admin time by up to 50%
- SaaS simplicity: Delivered as a service — no infrastructure to manage, faster time-to-value
Differentiation in the market
| Feature | Control-M | Traditional schedulers | Other SaaS tools |
| Unified orchestration (cloud + on-prem) | Yes | No | Partial |
| Jobs-as-a-Code for DevOps | Yes | No | Limited |
| Built-in analytics and SLA tracking | Yes | No | Add-on |
| SaaS delivery with enterprise scale | Yes | No | Yes |
| Mainframe + cloud integration | Yes | Limited | No |
Control-M stands out by combining enterprise-grade orchestration with modern SaaS flexibility, making it ideal for digital transformation at scale.
How to position and sell?
Customer pain points to look for
- "We're struggling to manage workflows across cloud and on-prem systems."
- "Our batch jobs are failing or missing SLAs."
- "We need to modernize legacy schedulers and integrate DevOps."
How to position Control-M Starter Pack
- "Start small, scale fast" — ideal for pilot projects or phased modernization
- "Cloud-native orchestration without complexity" — no infrastructure required
- "Built for DevOps and DataOps" — integrates with Git, Snowflake, Airflow and more
Key benefits to highlight
- Reduce workflow deployment time by up to 80%
- Cut admin overhead with automated agent/client deployment
- Improve uptime and SLA compliance with predictive analytics
- Enable faster innovation with Jobs-as-Code and API integrations
Ready to orchestrate smarter?
Whether you're a partner looking to expand your automation portfolio or a customer ready to modernize, the Control-M Starter Pack is your launchpad.
Request a consultation or pricing
Contact your Arrow representative to get started with enablement, pricing and partner incentives.
- Arrow Account Manager at BMC: Paul Miles
- BMC Control-M Sales Leader: Chris Camp
- BMC Arrow Supplier Manager: Nicholas Zebrowski
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