What is it?
NetApp Keystone is the Storge-as-a-Service (STaaS) solution that delivers enterprise storage through a simple, subscription-based model.
It gives customers the flexibility to run block, file and object storage across on-prem and cloud environments, all managed through a single platform.
- Pay for what you use
- Scale capacity on demand
- One predictable bill
- No upfront CapEx expenses
Why should you care?
Because your customers are tired of:
- Overbuying storage "just in case"
- Managing complex infrastructure
- Dealing with unpredictable costs
Keystone does all three.
Align cost to actual usage, remove the burden of hardware lifecycle management and simplify hybrid cloud operations. Customers focus on outcomes, not infrastructure.
How do you position it?
Keep it simple:
"Keystone delivers cloud storage but on premise."
Lead with these value drivers:
Financial flexibility
- Shift from CapEx to OpEx
- Predictable, transparent pricing
- Pay for what you need, nothing more
Flexibility without risk
- Scale up or down anytime
- Adjust capacity commitments annually
- Support hybrid and multi-cloud environments
Operational ease
- Unified management across environments
- No disruptive hardware refresh cycles
- Built for workload-based performance tiers
What makes it different?
- True hybrid cloud experience across on-prem and public cloud
- Granular performance tiers aligned to workload needs
- Enterprise-grade data protection included (SnapMirror, SnapVault, anti-ransomware)
- Predictable billing not tied to compression ratios
When should you bring it up?
Keystone is a strong fit when your customer:
- Is planning a storage refresh
- Wants to move from CapEx to OpEx
- Needs more flexibility or scalability
- Is managing hybrid or multi-cloud environments
- Is frustrated with cost unpredictability
Quick conversation starter
"Are you confident you're only paying for the storage you actually use, or are you still over-provisioning to stay ahead?"
Next steps
- Start the conversation
- Position Keystone early in storage discussions
- Use the Keystone TCO calculator to show real savings
Simple to buy. Simple to scale. Simple to manage.
NetApp Keystone. It's not complicated.
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