What is it?

The combined power of NetApp and Broadcom VMware delivers a deeply integrated, enterprise-grade solution for modernizing virtualized environments across on-premises, hybrid and multi-cloud infrastructures. 

With a partnership dating back to 2002 and more than 20,000 shared customers worldwide, NetApp and VMware offer validated integrations, unified operations and seamless cloud mobility, empowering organizations to simplify infrastructure, strengthen security and accelerate modernization with re-architecting applications. 

Why should you care? 

For partners and their customers, this solution means:

• Simplified management across private and public clouds
• Built-in ransomware protection with guaranteed security
• Faster provisioning and operational efficiency
• Seamless VMware workload mobility to AWS, Azure and GCP
• High-performance flash storage with flexible protocol support
• Reduced reliance on third-party tools

Customers gain a future-ready platform that reduces complexity while protecting and maximizing the value of their data, all while leveraging familiar VMware skill-sets. 

How does it work?

Unified operations and modernization

NetApp ONTAP integrates tightly with VMware environments, enabling replication, API-driven automation and native plugins for simplified storage management. These capabilities extend into VCF9-managed environments for consistent, policy-driven operations across hybrid cloud infrastructures. 

Enterprise data and ransomware protection

ONTAP delivers built-in application and data protection, including anti-ransomware capabilities backed by an industry-leading guarantee. Backup, clone and restore operations are automated natively, while VMware VCF9 enhances compliance and lifecycle management across the full SDDC stack. 

Hybrid cloud acceleration

VMware workloads can move to AWS, Azure or GCP without refactoring, leveraging virtual ONTAP instances and Cloud Volumes to replicate on-prem performance public cloud environments.

Performance at scale

NetApp A-Series, C-Series and ASA systems deliver high-performance flash storage across FC, iSCSI, NVMe/FC and NVMe/TCP protocols with up to 20% reduced cost for block-only use cases and a 100% uptime guarantee. 

Differentiation in the market

• 20+ years of join engineering and validated integrations
• 85% of NetApp customers running VMware
• Native anti-ransomware protection backed by a guarantee
• Seamless workload mobility without refactoring
• Unified hybrid cloud operations across hyperscalers
• Broad protocol flexibility with flash performance leadership

Unlike competitive storage solutions that require third-party add-ons or complex re-architecting, NetApp and VMware delivers built-in integration, automation and resilience from the ground up. 

How to position and sell NetApp and VMware

Ideal customer profile:

• Organizations modernizing data centers
• Customers facing ransomware or compliance pressures
• Enterprises pursuing hybrid or multi-cloud strategies
• VMware-heavy environments seeking operational efficiency
• Businesses running mission-critical or performance-sensitive workloads

How to address common questions:

• "Will we need to refactor workloads?" No. Seamless migration to major hyperscalers without application changes. 
• "How secure is the platform?" Built-in anti-ransomware with a guarantee plus compliance-driven lifecycle management. 
• "Can we scale easily?" Start small and scale capacity and performance seamlessly. 
• "What about protocol flexibility?" Support for FC, iSCSI, NVMe/FC, NVMe/TCP and more. 

Key benefits to emphasize:

• Simplified operations 
• Faster provisioning 
• Reduced complexity
• Native data protection 
• Hybrid cloud flexibility
• Up to 4:1 storage efficiency
• 100% uptime guarantee

More information 

• NetApp and VMware integration resources
• ONTAP and VCF9 solution briefs
• Cloud Volumes documentation
• A-Series, C-Series and ASA technical guides

For more information, contact your Arrow Channel Manager. 

Arrow value add

Arrow brings deep technical expertise and enablement support to help partners confidently position and deploy NetApp and VMware solutions. Through Arrow ECS, partners gain access to technical architects, solution design assistance, training resources and go-to-market guidance. 

Arrow simplifies procurement, provides hybrid cloud expertise and connects partners with the right technical and sales specialists, ensuring successful implementation and accelerated revenue opportunities. 

With Arrow as your trusted advisor, you're not just selling storage and virtualization, you're delivering a fully integrated, future-ready data strategy.