As we close out a strong year of collaboration with our IBM teammates and valued business partners, we want to take a moment to reflect on the momentum we’ve built and, more importantly, where we’re headed together.
Across conversations with partners and customers, one message comes through clearly: organizations are navigating rapid change, tightening budgets and growing complexity across their IT environments. To move forward, they are asking for help in three critical areas:
- Securing the enterprise through automation
- Using AI effectively to scale growth and efficiency
- Tying every technology dollar to a measurable business outcome
At Arrow, our mission is to help partners deliver solutions that directly address these needs—today and into 2026.
Enabling partners to deliver what clients need most
Arrow’s IBM Automation practice is built around enabling partner success. We do this by acting as an extension of your team, combining deep technical expertise with real-world enablement resources.
At the core of this effort are Arrow subject matter experts—including solution architects, automation and data evangelists—and our recently relaunched Arrow Experience Centers. These environments bring multiple solutions together across a wide range of scenarios, allowing partners to:
- Demonstrate integrated automation and AI solutions
- Build client-specific proofs of concept
- Showcase real outcomes in realistic environments
We also focus on strategic co-selling, teaming partners with IBM sellers at the regional level to align technical expertise, services and assessments with customer priorities, all supported by Arrow resources and hands-on experience.
Looking back on a year of collaboration
Throughout 2025, Arrow was proud to engage with partners across the U.S. and Canada through a wide range of initiatives, including:
- Tech Talk and solution enablement webinars
- In-person partner enablement and teaming events
- Technical and tech-seller workshops
- Joint participation at key industry conferences
These engagements allowed us to share our combined value with end customers and strengthen the foundation for future growth. We’re grateful to every partner who joined us along the way.
A deeper look at automation, FinOps and cost transparency
As we look ahead, automation continues to evolve beyond isolated tools into a foundational layer across the IT landscape. Today’s automation challenges are rarely siloed. They span cost transparency, observability, telemetry, reliability engineering and AI-driven insights.
Advances in AI, both agentic and proactive, are increasingly embedded within automation platforms, acting as digital co-workers that provide cross-solution visibility and smarter decision-making. At the same time, expanded cost transparency and resource utilization insights are becoming more intuitive and accessible across automation solutions.
We’re also excited about upcoming innovations that extend cost visibility directly into familiar operational tools, helping organizations better understand and manage the financial impact of their assets and infrastructure.
Hands-on enablement through the Arrow Solutions Lab
To support these evolving needs, the Arrow Solutions Lab delivers advanced, practical capabilities for partners, including:
- More complex, multi-product proofs of concept
- Use-case-driven implementation playbooks
- Customer-specific solution validation
- Sandboxes for installation methodologies, upskilling and technical pairing
These resources are designed to help partners accelerate practice growth, expand capabilities and confidently deliver high-value solutions.
Looking ahead to 2026 together
As the industry continues to pivot, Arrow remains committed to helping partners navigate change and deliver meaningful outcomes for their customers. In the year ahead, expect:
- New webinars and enablement sessions
- In-person technical and seller workshops
- Regional teaming events
- Arrow-exclusive incentives announced quarterly
- Expanded marketing resources to support lead generation and messaging
We encourage partners to engage with Arrow one-to-one and leverage our expertise as a force multiplier for growth.
We’re energized by the year ahead and excited to continue teaming with you. If you have questions or want to explore how Arrow can support your automation and AI initiatives, please reach out to your Arrow channel manager or connect with our team directly.