The data center refresh opportunity partners can’t afford to miss. Across EMEA, organizations are facing a growing challenge: aging data center infrastructure that’s becoming more expensive, less efficient and increasingly risky to maintain.
For partners, this isn’t just a technical issue, it’s a significant commercial opportunity to drive new conversations, access services revenue and strengthen long-term customer relationships. The question is no longer if customers should refresh, it’s when and how fast.
Why now? The perfect storm driving refresh demand
Several forces are converging to accelerate refresh cycles:
• Rising support costs for legacy storage and compute
• Energy and sustainability pressures impacting OPEX and ESG goals
• End-of-life (EOL) risks for older platforms and software
• Hybrid cloud adoption requiring more flexible infrastructure
• AI and data-driven workloads demanding modern performance
For customers still running 3PAR, Primera, Nimble or ProLiant Gen8–Gen10, the gap between current infrastructure and future needs is widening fast.
Storage refresh: From legacy arrays to HPE Alletra MP
What to refresh:
• HPE 3PAR
• HPE Primera
• HPE Nimble
Why it matters? Legacy arrays often come with:
• Increasing support renewal costs
• Operational complexity
• Limited scalability and cloud integration
The opportunity with HPE Alletra MP:
• 100% data availability guarantee for mission-critical workloads
• Non-disruptive migration with zero downtime
• Cloud-native operations via HPE GreenLake
• Hybrid cloud flexibility with AWS integration
• Improved efficiency through better data reduction and footprint
For customers, this means lower risk and lower TCO. For partners, it opens the door to migration services, managed services and long-term value.
Compute refresh: Unlocking efficiency with HPE ProLiant Gen12
What to refresh:
• ProLiant Gen8
• ProLiant Gen9
• ProLiant Gen10
The challenge: Older servers consume more power, require more space and increase licensing costs while delivering less performance.
The modernization advantage. With HPE ProLiant Gen12, customers can achieve:
• Up to 65–84% power savings
• Up to 7:1 server consolidation
• Significant licensing reductions (VM + virtualization)
• Enhanced security with built-in silicon root of trust
• Optimized performance for AI, analytics and VDI workloads
The result is a leaner, more secure and future-ready infrastructure with measurable cost savings
Why Storage + Compute together is a game-changer
While storage or compute refresh alone delivers value, modernizing both together multiplies the impact:
• Fewer disruption cycles and maintenance windows
• End-to-end performance improvements across workloads
• Better alignment with hybrid cloud strategies
• Stronger sustainability outcomes (power, space, carbon)
For partners, this creates larger deal sizes and more strategic engagements.
How to identify the right customers
Not every customer will be ready—but many already are.
Look for:
• Installed base using 3PAR, Nimble, Primera
• Customers running Gen8–Gen10 servers
• High support renewal costs approaching
• Increasing energy bills or sustainability targets
• Workloads evolving toward AI, analytics or cloud-native apps
• Concerns around downtime, risk, or compliance
These signals indicate high refresh readiness and a strong opportunity to engage.
Why partners win with proactive refresh
Partners who lead refresh conversations—rather than wait for customers—consistently outperform.
The business impact:
• Increased pipeline from installed base opportunities
• Higher margins through value-led selling
• Services attach (migration, assessment, managed services)
• Stronger customer retention and stickiness
In short: refresh isn’t just a hardware sale; it’s a platform for long-term growth.
How Arrow helps you accelerate deals
You don’t have to do it alone.
Arrow provides the tools and expertise to help you move faster and win more:
• TCO modelling to clearly demonstrate cost savings
• SDOE-driven proposals for faster opportunity creation
• Workload sizing and migration support
• Guidance on positioning and objection handling
• Access to HPE enablement assets and incentives
This support helps you turn conversations into closed deals faster.
The bottom line: Turn refresh into revenue
Data center modernization is one of the clearest and most immediate opportunities in today’s market.
Customers need:
• Lower costs
• Better performance
• Reduced risk
• Future-ready infrastructure
Partners who act now can position themselves as trusted advisors, not just suppliers.