Industry and market changes are reshaping data centre requirements.
Goldman Sachs forecasts a staggering 165% increase in data centre power demand by 2030, driven primarily by AI adoption.* Meanwhile, the EU Energy Efficiency Directive now mandates that data centre operators with capacity above 500kW must monitor and report their IT energy consumption, including power usage effectiveness ratings and renewable energy utilisation.**
Against this backdrop, four critical forces are reshaping the data centre landscape:
- Electrification is accelerating across sectors, placing additional strain on power grids.
- The rush to implement AI workloads means traditional infrastructure is struggling to keep pace with rising power and cooling demands.
- Business resilience is a top concern, with organisations facing risks like data corruption, costly application downtime, and equipment damage caused by inconsistent power quality or surges.
- Sustainability regulations are tightening, with operators facing mandatory disclosure requirements that could impact their licence to operate.
The convergence of all these pressures, as well as increasingly power-hungry NVIDIA GPUs, means traditional data centre infrastructure is no longer fit for purpose. As an OEM partner, understanding these drivers will help you capture the most lucrative opportunities.
Solve customers' power and eco challenges with Schneider Electric
Named the “World’s Most Sustainable Corporation 2025” and “Most Sustainable Corporation in Europe” by Corporate Knights, Schneider Electric is a global leader in sustainable data centre infrastructure, delivering energy-efficient hardware solutions that optimise performance whilst ensuring maximum reliability.
Their comprehensive portfolio includes uninterruptible power supplies (UPS), intelligent power distribution, advanced cooling systems, and secure enclosures designed to scale rapidly with business growth.
Strategic partnerships with industry leaders like NVIDIA, Dell, and HPE ensure their whitespace architecture seamlessly supports the latest IT equipment, even at today's highest AI workload densities.
From medium voltage switchgear to rack-level power distribution, Schneider Electric's integrated hardware solutions help customers build more sustainable, resilient, and efficient data centres, helping them overcome critical challenges, including:
- Power infrastructure inadequacy: Legacy data centres can’t deliver the consistent, high-capacity power needed for GPU-intensive AI workloads, resulting in system failures and costly facility retrofits.
- Cooling system limitations: Conventional cooling can’t handle the heat generated by high-density AI applications, risking performance throttling, hardware damage, and emergency shutdowns.
- Mission-critical uptime requirements: AI applications demand guaranteed business continuity with zero tolerance for interruptions that directly impact revenue and operational effectiveness.
Cross-sell Schneider solutions to unlock new revenue opportunities
During the quoting process, offering Schneider Electric’s critical infrastructure solutions on top of your existing offerings will help you:
- Win larger and more profitable projects
- Command premium pricing for specialised expertise
- Build long-term customer relationships
Fast track your way to partner benefits
As Schneider’s Elite IT Solutions Provider Partner in Europe, Arrow is ideally positioned to help you become a trusted advisor capable of solving complex challenges that directly impact your customers’ business operations.
Gain access to exclusive benefits like our advanced discovery and design tools:
- Free sales scoping tool: Successfully guide customer conversations, helping them understand their power and cooling requirements for data centre deployments.
- Free pre-sales design tool: Select optimal power, cooling, and whitespace architecture solutions that maximise customer ROI.
Take advantage of our Elite IT Solution Provider status
Arrow’s exclusive accreditation gives you complete access to Schneider Electric’s industry-leading EcoStruxure for Data Centres portfolio while removing any obstacles:
- No certification requirements needed to start selling
- Fast and simple quoting process
- Deal registration discounts available through Arrow
Ready to get started and get the jump on competitors? Reach out to your local Arrow representative today!
