Skip to main content
Arrow Electronics, Inc.
Adobestock 1234223087
Article

Drive Results with IBM’s New Power11 Marketing Resources

03/11/2025

“Power11 is changing the game for enterprise computing.”

How are you marketing IBM Power11?

Power11 is changing the game for enterprise computing with features like AI-ready infrastructure, autonomous IT, advanced virtualisation capabilities, and enterprise-grade security, but how can you get these messages out to your end-users?

Plan out a clear marketing strategy and kickstart your next campaign with IBM’s comprehensive suite of resources, all available via the Partner Portal and My Digital Marketing Platform!

What’s on offer?

A wide range of new Power11 marketing assets are now available, including:

Prospecting campaigns

  • Elevate with 11 digital prospecting kit
  • IBM Power Product Photography Collection
  •  IBM Power11 IDC paper
  • On-demand recording of the Power11 announcement
  • IBM Power11 event assets kit
  • Social tiles and short videos

As well as a valuable new IBM Power TCO Calculator you can use to build a compelling financial case for your customers, with responses automatically directed to the Partner Portal for immediate follow-up.

Enablement and events

  • Power11 sales kit
  • Spotlight calls enablement
  • Power11 capability modules deck
  •  IBM Power11 proposal tool
  • Power-Up enablement recordings 

Sales collateral showcasing core workloads

Showcase the power of IBM infrastructure and position IBM Power as the AI-ready infrastructure clients need with ready-to-go campaigns like:

  • Elevate 11 - Autonomous IT built for the AI era
  • IBM Power Matters for AI
  • And more!

Ready to get started?

Contact the IBM team for help on accessing the assets or for more information on Power11, get in touch at ibmvendor.ecs.uk@arrow.com.