Recognised for our leadership in IT distribution
The CONTEXT ChannelWatch Distributor of the Year Awards 2025 have been announced and we’re excited to share that Arrow has earned four awards! Accolades include:
- Best Value-Added Distributor
- Best Cloud Distributor
- Best Customer Service Distributor
- Most Innovative Distributor
“We are incredibly honored to receive these awards, which celebrate the dedication, innovation, and hard work of our entire Arrow team,” said Nick Bannister, president of Arrow’s enterprise computing solutions business in EMEA. “This achievement is also a testament to the trust and support of our channel partners. Arrow is committed to empowering them with cutting-edge solutions, exceptional service, and forward-thinking strategies that drive meaningful outcomes. These recognitions inspire us to continue delivering value, fostering innovation, and strengthening the lasting relationships we’ve built across Europe.”
Howard Davies, CEO and co-founder of CONTEXT, said, “Arrow’s recognition of four CONTEXT ChannelWatch awards — Best Value-Added Distributor, Best Cloud Distributor, Best Customer Service Distributor, and Most Innovative Distributor — highlights its exceptional ability to deliver value, drive innovation, and support resellers in achieving success. From empowering digital transformation through secure and scalable cloud solutions to setting new standards in customer service and pioneering AI-driven insights, Arrow has proven to be a visionary leader and trusted partner in the IT channel. These awards recognise Arrow’s dedication to excellence and its pivotal role in shaping the future of the industry.”
About CONTEXT ChannelWatch
The CONTEXT ChannelWatch report is the largest global online reseller survey, with over 7,000 resellers participating annually and offering invaluable insights into resellers' purchasing decisions, intentions, and the key business challenges and industry trends they encounter. The awards reaffirm Arrow’s position as a leading hybrid cloud and AI aggregator and trusted partner in the IT channel.
Helping channel partners succeed is our priority. We’re excited to deliver our award-winning services and expertise to channel partners throughout the technology channel. Contact us to talk with our team about ways we can support your business.
