“Did you know you can now sell IBM software through AWS Marketplace?”
Did you know you can now sell IBM software through AWS Marketplace?
Hyperscalers have grown to a point where they’re actively guiding customers' buying habits. Opening up an additional route to market for IBM, this popular digital storefront allows customers to recapture at-risk spend with AWS while offering:
- A broad selection of 85+ IBM products
- 70% reduction in solution discovery time1
- 60% faster procurement processes1
- 30% acceleration in time-to-market1
Customers can even purchase in one country but deploy in any region where IBM has the SaaS running.
Unlock the potential of AWS Marketplace
IBM expects 20% of transactions to flow through Marketplaces, which are growing at around 130% YoY.2
Customers currently have approximately $100B committed to AWS through their Enterprise Discount Program contracts, 25% of which can be used for IBM solutions.
Transacting IBM SaaS through AWS Marketplace opens up a wide range of new opportunities, including:
- 80% richer deal sizes3
- +40% accelerated deal cycle3
- +27% increased win rate3
- 20% increase in pipelines3
- Discounts for purchase commitments
Why partner with Arrow?
Our experienced Arrow IBM team can help you turn procurement into a valuable ally by tapping into your customers' existing budgets to streamline the entire process. We can also help you secure special bids, giving your customers exclusive access to tailored pricing and customised solutions that meet their unique needs.
Read the one-pager, then get in touch with your Arrow representative to learn more about the opportunity!
Sources:
1 Forrester: The Total Economic Impact of AWS Marketplace study, May 2025.
3 Synergy Research Group data.
3 Forrester: The Total Economic Impact of using AWS Marketplace study, June 2022.
