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Drive Results with IBM’s New Power11 Marketing Resources

November 03, 2025

“Power11 is changing the game for enterprise computing.”

How are you marketing IBM Power11?

Power11 is changing the game for enterprise computing with features like AI-ready infrastructure, autonomous IT, advanced virtualisation capabilities, and enterprise-grade security, but how can you get these messages out to your end-users?

Plan out a clear marketing strategy and kickstart your next campaign with IBM’s comprehensive suite of resources, all available via the Partner Portal and My Digital Marketing Platform!

What’s on offer?

A wide range of new Power11 marketing assets are now available, including:

Prospecting campaigns

  • Elevate with 11 digital prospecting kit
  • IBM Power Product Photography Collection
  •  IBM Power11 IDC paper
  • On-demand recording of the Power11 announcement
  • IBM Power11 event assets kit
  • Social tiles and short videos

As well as a valuable new IBM Power TCO Calculator you can use to build a compelling financial case for your customers, with responses automatically directed to the Partner Portal for immediate follow-up.

Enablement and events

  • Power11 sales kit
  • Spotlight calls enablement
  • Power11 capability modules deck
  •  IBM Power11 proposal tool
  • Power-Up enablement recordings 

Sales collateral showcasing core workloads

Showcase the power of IBM infrastructure and position IBM Power as the AI-ready infrastructure clients need with ready-to-go campaigns like:

  • Elevate 11 - Autonomous IT built for the AI era
  • IBM Power Matters for AI
  • And more!

Ready to get started?

Contact the IBM team for help on accessing the assets or for more information on Power11, get in touch at ibmvendor.ecs.uk@arrow.com.