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Arrow Electronics, Inc.
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How to Prepare Customers for ZTNA

March 09, 2026

Helping customers make the shift to Zero Trust Network Access (ZTNA) is a strategic process that involves more than technology alone.

The challenge

Adopting a zero trust model requires organisations to rethink established mindsets, not just upgrade their technology.

While replacing outdated VPNs is the obvious driver, many customers face deeper organisational hurdles. They may struggle with legacy workflows, fear disrupting user productivity, or simply misunderstand the scope of zero trust and wrongly equate it with multi-factor authentication (MFA).

Before deployment can even begin, extensive groundwork is needed. This might include remapping network architecture, cleaning up data governance, or untangling technical debt – all obstacles that can make the journey seem daunting for IT teams that are already stretched thin.

The opportunity

For partners, the complexity of ZTNA adoption creates a significant opening. Since customers rarely start at the finish line, they need guidance long before the technology is rolled out. By helping them navigate the necessary groundwork, from data migration to policy frameworks, you can position yourself as a long-term strategic advisor.

Investing in this advisory role now will deepen the relationship, ensuring you’re the natural choice when they’re ready to transform.

The solution

Symantec ZTNA simplifies this transition by directly addressing usability and security concerns. Because it offers an agentless deployment option, it removes friction for end-users and third parties, ensuring productivity without sacrificing security.

Key features include:

  • Granular access where users only see specific applications they’re authorised for.
  • Compliance control with consistent data protection policies that apply everywhere.
  • Cloud and on-premises support to secure resources wherever they reside without complex gateway management.

Interested in learning more about the opportunity? Reach out to your Arrow representative today.

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