Arrow Electronics is expanding its HPE distribution portfolio across EMEA, strengthening its ability to deliver a broad range of HPE solutions to channel partners.
As part of the latest agreement, Arrow has added distribution rights for the broader HPE portfolio in Austria, while expanding its HPE Aruba Networking offering in Austria, Estonia, Latvia and Portugal. Arrow has also extended its networking footprint with HPE Juniper Networking distribution rights in Norway, Spain and Portugal.
This expansion provides partners with access to a broader portfolio of infrastructure, networking, hybrid cloud and data protection solutions, backed by Arrow's deep technical expertise, value-added services and enablement resources.
Why this matters for channel partners
This expanded agreement enables partners to accelerate growth by accessing a more comprehensive HPE portfolio through a single distribution relationship.
Channel partners in Austria can now leverage an expanded HPE offering spanning compute, networking, hybrid IT and cyber resilience solutions, enabling them to address a wider range of customer needs and deliver more complete technology outcomes.
Across Estonia, Latvia, Portugal, Norway and Spain, partners benefit from enhanced networking capabilities through expanded access to HPE Aruba Networking and HPE Juniper Networking solutions. These additions provide greater choice and flexibility across campus, data center, cloud-managed and AI-driven networking environments, helping partners address evolving customer requirements and compete more effectively in the market.
The business opportunity
The expanded HPE portfolio enables partners to:
- Increase solution attach rates by adding networking, data protection and hybrid IT solutions to existing infrastructure and compute projects.
- Deliver end-to-end customer solutions across compute, storage, networking, cloud and cyber resilience.
- Pursue new revenue streams and customer opportunities with a broader HPE technology portfolio.
- Support modernization initiatives, including data center transformation, virtualization migration, hybrid cloud adoption and cyber resilience strategies.
- Build the infrastructure foundation required for AI workloads, high-performance computing and future-ready digital environments.
How Arrow supports your success
This expansion goes beyond product availability. Arrow's value-added distribution model is designed to help partners identify, win and scale complex infrastructure opportunities through:
- Specialized HPE expertise across compute, networking, hybrid IT and data protection solutions.
- Value-added services, integration support and solution architecture guidance to accelerate deployment and customer outcomes.
- Experience centers and practice accelerator programs that help channel partners showcase, design and deliver complete solutions.
- Comprehensive sales, technical and marketing enablement resources to help build pipeline, develop capabilities and drive growth.
- Dedicated HPE specialists who can help uncover opportunities and maximize the value of the expanded portfolio.
As Eric Nowak, global president of Arrow's global enterprise computing solutions business, put it: "Channel partners can now engage Arrow for a more complete set of HPE solutions, backed by the technical expertise, services and enablement resources needed to turn networking demand into measurable business outcomes."
Next steps
- Connect with your Arrow team to understand which HPE solutions are available in your market.
- Identify networking opportunities within your existing customer base, especially accounts where you haven't been able to compete before.
- Watch for regional campaigns and enablement resources rolling out alongside this announcement.
Contact your Arrow representative today to start the conversation.
