What’s in this Case Study?
Digital solutions are now emerging that can automate footfall analytics using AI and offer deep insights into human behavior in retail and event environments.
Neoteros and Arrow executed a comprehensive and sophisticated Dynamic Business Intelligence (DBI) Suite — that allowed businesses to communicate with in-store customers, analyze their behavior, and create personalized experiences.
By integrating audience analytics generated from cameras and Edge AI with a digital/dynamic signage system, businesses can gain insights on zone performance or customer demographics and then use it to dynamically change or tailor content or show in-house ads to viewers.
Retailers can now quantify time spent by customers at any spot in their store, understand the effectiveness of sales campaigns and take steps to increase conversion rates and overall draw of the retail space. Neoteros is a specialist in providing solutions for foot traffic analyses.
In partnership with Arrow, Neoteros offers comprehensive solutions to help customers identify and deploy foot traffic analytics infrastructure.
Arrow and Neoteros Solution for Retail Stores and Venues
Benefits from the partnership with Neoteros and Arrow
Neoteros and Arrow executed a comprehensive and sophisticated Dynamic Business Intelligence (DBI) Suite — that allowed businesses to communicate with in-store customers, analyze their behavior, and create personalized experiences.
A dynamic digital signage solution and store traffic analytics solution were also deployed. Insights to drive dynamic pricing strategies and promotional offers were delivered to the customer to reduce marketing costs, increase sales, and profit margins. Neoteros and Arrow received acclaim from the customers for boosting end-customer satisfaction and helping build retailer brand equity.
Neoteros aids retailers and event managers of physical venues by quantifying attendance and occupancy levels. By connecting intelligent people counting devices with a reporting platform, stakeholders gain insights on a wide range of retail metrics across locations. The modular analytics platform counts people coming in and going out with industry-leading accuracy and repeatability. Automated footfall tracking and other metrics are delivered through a sophisticated Dynamic Business Intelligence (DBI) Suite to empower stakeholders to focus on attracting and serving customers/visitors.
Arrow Intelligent Solutions was engaged by Neoteros, to provide comprehensive audience analytics and retail traffic solution for end customers.Neoteros devices and software were complemented by Arrow’s expertise in edge hardware, cloud services, integration, and on-site deployment support. Arrow’s global presence and partner ecosystem helped Neoteros gain scale and support implementations of a comprehensive analytic platform for customers.
The solution was successfully deployed in retail stores and places of worship. Foot traffic metrics processed by intelligent people counters were sent to the cloud for further processing. Live occupancy levels were sent to displays mounted in doorways, telling customers or visitors when occupancy limits have been reached without the need for staff intervention. In retail stores, the Dynamic Business Intelligence (DBI) Suite was integrated with an extensive digital signage network that allowed stakeholders to compare footfall reports against sales data and locations, and run targeted promotional campaigns based on audience analytics.
Business Outcomes
+70-90%
average inventory turnover*
+8-20%
sales on promoted products
+6-12%
sales increase**
+7-16%
margins
+6-10%
average amount spent
*Implementing digital signage
**Implementing digital signage & dynamic pricing
People counters provide an ideal method for gathering attendance and zone performance data
Accurate & Anonymous
3D camera counts with ~99% accuracy. GDPR Compliant.
Easy to Install
Small, inconspicuous ceiling mount sensors.
Remote Management
Monitor sensor status and count efficiency.
Reliably monitor, analyze & act on foot traffic data
Beabloo Analytics & Reporting Platform.
Customizable dashboard provides a quick snapshot of foot traffic metrics across locations.
Gain Real-time Actionable Insights
The analytics platform automatically ingests traffic data and helps visualize key retail metrics in easy-to-use reports and dashboards.
Compare foot traffic across time periods, and see how different entrances/exits are being used.
Solution Components
Neoteros combines a robust reporting platform, people counting technology, modular analytic add-ons, and support into a complete retail analytics and occupancy solution. People counters are installed in key locations throughout your establishment to automatically, reliably, and anonymously measure foot traffic or zone performance information.
Foot traffic metrics are processed by the intelligent people counters and sent to the cloud for further processing, allowing stakeholders to view and compare key metrics. By integrating audience analytics generated from cameras and Edge AI with a digital/dynamic signage system, businesses can gain insights on zone performance or customer demographics and then use it to dynamically change or tailor content or show in-house ads to viewers.
Features
- Cloud-based: Access foot traffic reports for multiple locations, from anywhere
- Historical comparisons: Compare foot traffic over selected periods to understand trends by day, week, month, and year
- Measure traffic flow: Compare traffic of different entrances/exits, and areas of retail stores or event or expo venues
- Zone performance: Track and analyze how customers/visitors move through certain areas or zones in stores/venues and the
length of time spent in those areas - Downloadable reporting: Web-based access to stakeholders with real-time insights on foot traffic, zone metrics, and other
important Key Performance Indicators (KPI) - Monitoring & support: Remote monitoring and tech support to ensure the proper functioning of people counters
Customized Hardware and Services to Complement Neoteros Offerings
Arrow brings hardware, services, project management, and global scale to Neoteros expertise to maximize business outcomes. From ensuring the right design trade-offs between cost and functionality to implementing field upgrades, a host of service mechanisms can help companies accomplish business objectives.
Arrow Intelligent Solutions has been building and integrating technology solutions for over 20 years — enabling our customers’ business growth by simplifying their technology experience. As a solution orchestrator, we support the full lifecycle — from ideation, development, prototyping, and New Product Introduction (NPI) to manufacturing and global distribution.
Benefits of the Solution
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Streamline store operations, and maximize the overall potential of physical venues and spaces
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Give visitors unique, personalized, and immersive experiences
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Analyze customer behavior, and understand, and segment the market better
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Understand how outreach initiatives, additional service times, weather, and renovations impact attendance
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Implement personalized campaigns by integrating analytic tools
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Understand where people congregate, and diagnose congestion issues based on zone performance data
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Track the percentage of visitors vis-à-vis sales conversion rates
Solution Stack Components
- Beabloo Active Customer Intelligence Suite SaaS software
- For customer experience, communication, and data intelligence
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Dynamic Business Intelligence (DBI) Suite
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Analytics and reporting platform
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Content management and support
- Windows 10 IoT Enterprise operating system
- Azure cloud services
- Hardware based on Intel® Atom, Core, and Xeon® based processors
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Solutions: Tiers of products designed specifically for analytics applications
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Product services: Design, support, or professional services
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Manufacturing services: Consultation, supply chain and logistics, integration, installation, and set up
Summary
Arrow and Neoteros bring a comprehensive retail analytics platform that aims to digitize the entire retail and building operations environment to deliver real-time business and environmental intelligence. The platform combines cloud analytics with tracking technologies to provide real-time insights on footfalls, occupancy levels, conversion rates, demographics, and a host of other retail metrics. Armed with these insights, users can optimize their store operations by changing store layouts or store timings, etc. based on zone performance data or peak occupancy levels to boost sales and customer engagement.
Retailers can also execute personalized digital marketing campaigns through dynamic digital signage. Together Arrow and Neoteros bring the Beabloo solution to the US market by providing consulting, sales, installation, setup, campaign management, and support. Arrow can deliver a plethora of products and services tailormade to the unique business requirements of any business.
