Thursday, November 20, 2025
7:30 a.m. - 5:30 p.m.
Registration Open
Conservatory, Level 1
Living Room for immixGroup/Arrow Staff
7:30 a.m. - 8:15 a.m.
Breakfast
Conservatory, Level 1
By Invitation: IBM Sponsored Breakfast: Women Leading the Future: AI in the Public Sector
Lake Thoreau, Level 2
The Women’s Breakfast panel brings together distinguished leaders who will highlight real-world applications of AI across federal, state, and local government. Panelists will share their experiences selling to — and supporting — the public sector. Hear perspective on what agencies are asking for, where adoption is taking place, and how to overcome challenges around ethics, governance and workforce readiness.
8:30 a.m. - 8:55 a.m.
Welcome
Grand Ballroom, Level 2
Tamara Ells, Vice President, North America Public Sector, immixGroup
Ben Klay, President, Americas, Arrow Enterprise Computing Solutions
8:55 a.m. - 9:40 a.m.
Leading Through Uncertainty: The Curiosity Advantage
Grand Ballroom, Level 2
Keynote by Heather E. McGowan
Public sector leaders are challenged with guiding growth and technological adaptation amid unprecedented complexity. Heather McGowan equips federal and state government professionals with tools to navigate uncertainty through awareness, continuous learning and strategic adaptation.
Sessions | 9:50 a.m. – 10:35 a.m.
Unlocking the Power of Market Intelligence in Defense Agencies
Lake Anne, Level 2
Joshua Iseler, Market Intelligence, immixGroup
As the Department of War continues to modernize its operations and strengthen mission readiness, this session will examine how data-driven intelligence supports strategic planning, technology adoption and operational efficiency within the defense environment. Attendees will gain insights into how defense agencies use market intelligence to enhance decision-making, identify capability gaps and maintain a competitive edge in an evolving mission landscape.
Unlocking the Power of Market Intelligence in State Governments
Lake Fairfax, Level 2
Benjamin Harris, Market Intelligence Manager, immixGroup
As state governments advance modernization, cybersecurity, and data-driven initiatives, understanding how to align with agency priorities has never been more important. This session explores statewide initiatives, emerging needs and solutions that deliver measurable impact. Insights will be provided to uncover opportunities, strengthen engagement with state leaders and support outcomes that matter to citizens.
Legal, Compliance and Program Updates
Regency Ballroom, Level 2
Hollie Kapos, immixGroup Legal Counsel Director
Jessica Lockhart, Associate, Perkins Coie
William Hayden, Asst. General Counsel, Microsoft Federal CELA Leader
This session will provide critical insights about evolving regulations, compliance requirements and programmatic changes shaping the public sector market. Attendees will be equipped with actionable strategies to effectively navigate these changes and maintain competitive advantage.
Sessions | 10:45 a.m. - 11:30 a.m.
Unlocking the Power of Market Intelligence in Local Governments and Education
Lake Fairfax, Level 2
Morgan Hecht, Market Intelligence for SLED, immixGroup
Across cities, counties, and education systems, the demand for efficient, secure, and innovative technology solutions continues to rise. This session highlights local and education priorities, funding dynamics and modernization trends. Attendees will learn how to translate insights into actionable strategies that improve outreach, align offerings with mission needs and drive meaningful results for local governments and the schools they serve.
Unlocking the Power of Market Intelligence in Civilian Agencies
Lake Anne, Level 2
Andy Dean, Market Intelligence Analyst, immixGroup
Grier Eagan, Market Intelligence for Federal, immixGroup
In today’s complex and rapidly evolving federal landscape, it’s increasingly important to anticipate an agency’s mission needs, priorities and opportunities for innovation. This session explores how federal civilian agencies are leveraging data and analytics to enhance operations, improve mission outcomes and make informed, data-driven decisions that drive lasting impact.
The Trust Factor: How to Increase the Impact of your Marketing Efforts
Regency Ballroom, Level 2
Courtney O’Neal Allen
Iris Konstant
Elizabeth Lowery
Trust is everything in the public sector market. Is it possible to influence how much decision makers trust your company simply by where they see you? In this session, we’ll share recent data that shows what platforms public sector buyers trust and provide concrete examples of how you leverage that trust for your company.
11:30 a.m. - 12:15 p.m.
LUNCH
12:25 p.m. - 1:05 p.m.
State of the Industry Panel
Grand Ballroom, Level 2
Moderator:
Tamara Ells, Vice President, North America Public Sector, immixGroup
Panelists:
Rob Green, Vice President Federal Sales, NetApp
Vanessa Hunt, Technology General Manager, U.S. Federal Market, IBM
Chris "CT" Thomas, Dell Technical Director AI & Data Systems
Tamara Ells sits down with industry leaders to discuss public sector trends in IT solutions. Besides a leading-edge conversation surrounding technology and the market, this panel will discuss various ways channel partners can use these insights to help grow and optimize their businesses.
Sessions | 1:20 p.m. - 2:05 p.m.
Navigating Technology Choices in Government (sponsored by Dell Technologies)
Regency Ballroom, Level 2
In today’s rapidly evolving technological landscape, government agencies face an unprecedented array of choices when it comes to modernizing their IT infrastructure. Panelists will explore the driving forces behind these choices, including shifts in technology, policy and operational demands. How do agencies balance innovation with budget constraints? And, what role do partners play in helping to navigate complex technology decisions?
Building the Post-Quantum Infrastructure (sponsored by Palo Alto Networks)
Lake Anne, Level 2
Quantum computing is shifting to the federal mission space, bringing both breakthrough IT capability and cryptographic risk. This session highlights how agencies are assessing current systems, aligning with new mandates and piloting use cases as part of a broader move toward a quantum-safe future. Attendees will come away with insight into short-term threat modeling, compliance requirements and the strategic opportunities to help federal customers adopt quantum-resilient solutions.
Beyond the Hype: Practical AI Governance for Government Agencies (sponsored by IBM)
Lake Fairfax, Level 2
With public sector mandates requiring efficiency improvements, government agencies are looking for ways to cut costs. Often, they are turning to automation and AI solutions, but this creates challenges in AI governance and implementation. Panelists will explore the expectations government agencies have for adoption and deployment strategies to meet their unique needs, priorities and mission-critical goals.
Sessions | 2:25 p.m. - 3:10 p.m.
Government AI at Scale: Data-centric Strategies for Tomorrow’s Security and Today’s Responsibility (sponsored by NetApp)
Lake Anne, Level 2
AI adoption is accelerating across the public sector, with agencies moving from pilots into enterprise-scale deployments. Concerns around bias, privacy and AI-enabled attacks are leading to smarter algorithms and stronger data management practices. This session will focus on how public sector leaders are balancing efficiency, user experience and risk by anchoring AI deployments based on secure, scalable and well-governed data infrastructure. Learn how experts and their organizations are building secure, resilient and compliant data environments.
Cyber Resilience: Strength Beyond Defense (sponsored by Tenable)
Regency Ballroom, Level 2
Cyber risk is escalating, and simple compliance is no longer a sufficient defense. This session will explore a new paradigm: true cyber resilience — where it’s not enough to defend against attacks, but also prevent, absorb and rapidly recover from attacks. This panel will connect the pillars of cyber resilience with the reality of today’s technology landscape. It will examine how agencies are using multi-cloud and hybrid environments, conducting data modernization and how the proliferation of IoT and 5G at the edge is reshaping the threat landscape.
From Policy to Protection: The Real-World Costs for Cybersecurity
Lake Fairfax, Level 2
Ransomware costs for state and local governments have skyrocketed to millions of dollars amid tighter insurance requirements and rising threat sophistication. Panelists will share real-world experience with the cost of protecting an IT system with attendees.
2:40 p.m. - 3:25 p.m.
Exhibitor setup
Grand Ballroom, Level 2
3:10 p.m. - 3:30 p.m.
Networking and 1:1s
3:30 p.m. - 5:30 p.m.
Supplier Expo and Networking
Grand Ballroom, Level 2