Through strategic acquisitions and organic development, HPE GreenLake has evolved from a purely as-a-Service (aaS) offering to a hybrid cloud platform.

To take advantage of this opportunity, you need to be able to clearly explain HPE GreenLake’s value proposition and differentiation to your customers. Here’s a quick overview of what’s changed, how this benefits customers, and the growth opportunity on offer for partners.

HPE GreenLake is now HPE’s cloud and the foundational layer for its IT infrastructure portfolio.

It’s no longer accurate for customers to think about HPE GreenLake as just an as-a-Service solution. Instead, you should position HPE GreenLake cloud as the platform where they can run and manage their hybrid IT landscape, including public cloud, multi-vendor IT, and HPE investments, regardless of how they buy and pay for them.

For more successful sales conversations, remember these key points.

• HPE GreenLake is an entry point to the HPE portfolio with options that include consumption, subscription, and traditional purchase.
• It’s a hybrid cloud platform that involves on-premises solutions but is designed for hybrid, multi-cloud environments
• It’s a portfolio of offerings that includes both self-managed and HPE- or partner-managed offerings.

HPE GreenLake is more relevant than ever as its consumption-based model helps businesses handle the flexible, intensive demands of AI workloads and scale resources without costly over-provisioning. With the rapid rise of cloud adoption, increased pressure to meet environmental regulations, and the growing need for data sovereignty, HPE GreenLake addresses customers’ key challenges so they can innovate faster and drive business outcomes. 

With SaaS being included within traditional product sales, you can upsell and deliver your own as-a-Service Solutions consumption models within your own solutions.

Create your own as-a-Service managed business: Wrap your services around HPE Hybrid Cloud Solutions (e.g. managed or consulting) to drive recurring revenue, increase gross margin, and deliver higher customer satisfaction over a longer term.

Conduct traditional product sales with a software solution: Sell products with software like COMS and DSCC, while enabling customers to access the HPE GreenLake cloud platform.

Leverage the HPE GreenLake cloud opportunity: Allow customers to explore additional features, capabilities, and solutions within the platform to better position HPE Hybrid Cloud Solutions.

Understanding HPE GreenLake’s evolution and how to position HPE Hybrid Cloud Solutions consumption models to your customers will help you: