Arrow SPOERLE received an award for its innovative advertising campaign from Markt & Technik, a widely circulated German electronics publication. Readers of the magazine chose the SPOERLE campaign slogan, “Keep it Simple,” as the Best Advertising Slogan. The modern ads feature humorous, overly simplistic situations that relate back to the “simplicity” of the UJA106x System Basis Chips that SPOERLE is promoting with Philips Semiconductors.

The print campaign, which launched in October 2004 and included a series of ten different ads, received positive responses from suppliers and customers alike, and was praised by the magazine’s editors.

Click here to view one of SPOERLE’s advertisements.