Engineers ranked Arrow the number one distributor in China in EDN Magazine's 2005 Worldwide Semiconductor and IC Brand Study. In the study, EDN , a publication for electronics engineers, examined brand awareness, usage and preference for distributors of integrated circuits (IC) and semiconductors.
The study, which was conducted in the spring, generated more than 2,700 responses from EDN subscribers, consisting primarily of research and development (R&D) engineers, engineering staff, project managers and R&D management in North America, Europe and Asia. Respondents were provided with a list of electronics distributors in their region and asked to identify the distributors they recognized, would recommend to industry peers, and prefer to do business with.
Arrow received a top ranking in China for all three categories, a top ranking in Europe for the peer recommendation category, a tie for the top ranking in the Europe preference category, and a tie for the top ranking in the worldwide peer recommendation category.
Respondents also rated product reliability/quality as the most important attribute when evaluating IC and semiconductor distributors, followed by delivery/availability, application support/service, price/performance, and reputation/integrity.